Pilots at a large global airline completed an attitude survey. 4 attitude segments were identified.
22 different job performance variables were examined by segment. Large differences in performance and cost among the pilot attitude segments was found.
Just one performance variable, e.g. sick days, represented a potential opportunity of $18M in savings annually.
A strategy of specific operational, human resource and communication strategies addressing issues that were key attitude drivers of each segment was developed. The goal was to move each pilot attitude segment up by one segment. Total savings opportunity for the 22 performance variables represented tens of millions of dollars annually, with pilot sick days, a single variable, representing $18M annually.